My deep love for all things nut butter is not a secret around here. The passion runs deep and anyone who has the courage to jump head first into this world (as a college student no less!) deserves serious respect in my book.
Yes, I am taking about one half of the Wild Friends Foods duo, Erika Welsh. Erika and her business partner (then college roommate) stumbled into a business as college freshman. Never in their wildest dreams did they think they'd end up taking the peanut butter they ground up in their college dorm room and selling it for profit. Let alone having mass distribution across the country and a whole lineup of nut butters and overnight oats!
Today on the show we're going back to the early days of Wild Friends and chatting about how Erika and Keely got started, when they knew they wanted to take the leap and what it's been like growing a business in such a competitive industry.
Here are a few things we cover in today's episode:
Mentioned in the episode:
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